A Picture Is Worth 1,000 Words!

An important aspect of The Interview Process is making sure our candidates have a clear understand of four (4) crucial concepts:

1. What we do.
2. How we do things.
3. Why we do things the way we do them.
4. What it takes to succeed on the FastTrack.

The best way to communicate these concepts is by "painting pictures" for our candidates. In general, the deeper a candidate is in The Interview Process, the more pictures we paint for them. At the later stages of the process, we paint more pictures and the pictures become more elaborate.

The examples below are intended to provide you with an outline of the most common pictures we paint throughout The Interview Process. These examples are by no means all inclusive and, as always, should not be memorized or read word-for-word. The best way to communicate with your candidates is to learn the concepts (through study & repetition), embed these images in your minds eye (through more study & repetition), and then simply tell a story/paint a picture in a natural, conversational tone (through even more study & repetition).

When answering your candidate's questions, it's always a good idea to begin with "That's a (or another) good/great/excellent question, _______!", but only when someone asks you an intelligent question. Prefacing your answer this way accomplishes two things:

• It complements your candidate for doing their due diligence and asking thought provoking questions.
• It gives you an opportunity to think and formulate your answer.

Pictures To Paint

The Internet Vending Machine »	Vending Machine At The Local Mall »
The Two Funnels »	Cinema 72 »
Success Blueprint »	Door-To-Door Salesperson »
Opening A Restaurant »	Like A Dating Process »
Stock Market »	Like An Iceberg »
Board Of Directors »	How Do You Eat An Elephant? »
The Apartment Complex »	Building Your Dream Home »
The Light Bulb »	The Color Green »

Frequently Asked Questions

Budget/Cost/Investment Questions
When will my system become free?
How can I increase the value of my database by as much as 800%?
Why is the system so expensive?
I'm not sure I can justify a $600 a month investment.
Questions About the Interview Process
Why can't you explain everything to me right now?
Why all these phone calls?
Just email me all of the information, I don't need all these calls.
Why can't you just tell me how it all works?
I am a quick learner, let's speed this process up.
Why do you interview?
Why is this interview process so long?
I want to get started NOW.
I am very experienced and successful, I don't need this interview process.
What type of people are you/we looking for?
This is making more and more sense!
How It Works Questions
How does the system generate leads?
How can I increase the value of my database by as much as 800%?
How does the 24/7 email marketing work?
How does 24/7 drive traffic to all of the income streams?
How do I drive traffic to my websites?
How do I generate automatic enrollments
How does the system work?
How do I find serious people?
How many automatic enrollments will I generate each year?
What is part art and part science?
How does 24/7 force duplication?
How many Pro members will I sponsor per year?
How do I develop layers of leadership?
How does the system generate leads?
Income Streams/Tools Questions
How does 24/7 drive traffic to all of the income streams?
Why these particular companies and tools?
Do I have to be an expert in all these businesses and tools?
I can't see myself building more than one income stream.
Why can't we build more than 8 income streams?
I don't really like {SU, WTP, PBP, GDI, etc.}. Do I have to promote it?
Why are these specific companies in the vending machine?
Do all the Pro members join all the income streams/tools?
Do I have to be an expert in all these businesses and tools?
How do you manage all of those different businesses effectively?
Operational Questions
Can anybody do this?
How much is there to learn?
When I start, how will I know what to do?
I haven't had any success in the past.
I have no experience with marketing.
Will I have support while learning how to use the system?
How do you manage all of those different businesses effectively?
Why do you offer so many income streams?
Can I market just my primary business?
Why these particular companies and tools?
Do I have to be an expert in all these businesses and tools?
I can't see myself building more than one income stream.
Can I do this without making phone calls?
Why can't we build more than 8 income streams?
What is the difference between 24/7 and other marketing systems?
Do I have to get family and friends to join my business?
Do all the Pro members join all the income streams/tools?
Investment Overview Questions
I don't really like {SU, WTP, PBP, GDI, etc.}. Do I have to promote it?
Why more than one business?
I'm not sure I can justify a $600 a month investment.
Why are these specific companies in the vending machine?
Do I need to join all of the tools?
Do all the Pro members join all the income streams/tools?
Do I have to be an expert in all these businesses and tools?
How do you manage all of those different businesses effectively?
Making Money Questions
When will I sponsor 4 Pro members?
I have enough money for the first month, when can we start?
I have enough money for (2, 3, 4 , etc) months, when can we start?
I think I have some extra money coming from ....., let's get started.
Do you think I'll have 4 Pro members in _ months? I can last ($) until then.
When will my system become free?
How much money can I make?
How much money are you making?
How long does it take to earn money with 24/7 FastTrack?
How many people on my team before I am making the Big Bucks?
How long does it takes to make a six figure income?
How fast is my income going to grow?
How fast is my team going to grow?
What’s the differences between 24/7 and _____ company?
How many levels do you earn commissions on?
How do you make money when people say no?
Primary Business Questions
Can I market just my primary business?
How can I send emails out about my business?
I am only focused on building my primary business, I believe in it 100%.
How do the automated emails promote my primary business?
My primary business already has an autoresponder.

The Internet Vending Machine (Offering choices)

24/7 FastTrack operates like an Internet Vending Machine. Instead of trying to force feed your favorite product or service on your prospects (which is what many networkers do), our Internet Vending Machine offers people choices and allows them to choose what naturally appeals to them.

We fill the top slots in your vending machine with up to 3 of your favorite businesses/income streams and then fill in the rest of the slots with tools that appeal to our target audience, active network marketers. Of the 1,000s of people who visit your vending machine, some will choose your primary income streams and will automatically join those businesses. But just as important, other networkers who were not interested in your primary business will choose one or more of the tools that occupy the other slots in your Internet Vending Machine, and they will automatically join those income streams.

And to top it off, many of the networkers who were not interested in any of the slots will be interested in having their own Internet Vending Machine, because the one thing that every networker has in common (whether they've been in the business for 2 months or 20 years) is everybody is looking for a better way to market their existing business. So by offering people choices, we increase the number of automatic enrollments (our typical PRO member averages 120-240 personal enrollments a year), we increase your residual income, and we provide our team with a 100% duplicable sponsoring system.

Does that all make sense to you, _________?

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Vending Machine - Local Mall (Offering choices)

Let's say you owned a vending machine at the local mall, with 1,000s of people walking by it every month. And let's say that your favorite soft drink was Coca Cola. Would you fill all 8 slots of your vending machine with Coke? Of course not, even if Coke was the dominant product in the local market, you would be eliminating the lion's share of your target audience - the people who are interested in 7-Up, or Root Beer, or energy drinks, or bottled water, or fruit juice, or whatever appeals to them. The same is true with your Internet Vending Machine, the more choices you offer, regardless of whether they're your personal favorite or not, the more likely you are to generate higher sales and revenue. The only question should be whether those products, services or tools appeal to your target audience.

Does that sound reasonable, _________?

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Two Funnels (Part Science, Part Art) (How It Works)

The best way to grasp how the system works is to think back to the two funnels from the How It Works section of the site. One funnel is absolutely HUGE and represents the "Science" or "High Tech" components of the system. Directly below that funnel is a much smaller funnel that represents the "Art" or "High Touch" aspect of the system.

Even though we have a fantastic system that does more than 99% of the work for us, we still have a very important role to play. Our job is to get the ball rolling by driving traffic to our Internet Vending Machine, or filling the top funnel with suspects. There are literally 100's of ways to drive traffic, but most of our FastTrack PRO members use our proprietary automated Reverse Marketing System. Are you familiar with the concept of reverse marketing, __________?

[Discussion of Reverse Marketing & what makes ours different usually occurs]

Once we fill the top funnel with targeted suspects (they are suspects because we have no idea if they are interested or not), the system takes over and acts like a giant paddle, stirring those leads by doing all of the contacting & inviting, sifting & sorting, presenting, selling, closing, follow-up and even handling all of the rejection. Are you with me so far, __________?

What happens over time is some of the suspects express an interest and become prospects, a smaller segment of the prospects become qualified prospects, and ultimately some of the qualified prospects join your business and drip out of the top funnel as automatic enrollments. As long as you follow the system and consistently do your reverse marketing, you will generate approximately 120-240 automatic enrollments per year. This is the "Science" part of the system that we can predict with a very high degree of accuracy. As long as you do the work, we can get out a slab of granite and a chisel and carve your 120-240 automatic enrollments per year in stone.

As these enrollments flow out of the top funnel, they automatically drip into the bottom funnel or this interview process that we're smack dab in the middle of. This is the "High Touch" or "Art" part of the system. We walk everyone through this exact same process to determine who the serious and committed leaders are. This is the "Art" part of the system because you never know exactly when the right people will drip out of that top funnel. Most people will not be right for the system and it may take some time, but once we select our leaders, we work side-by-side with them to teach them this exact same system.

Does that work for you, _________?

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Cinema 72 (Residual Income)

With 24/7 FastTrack, our focus is building your existing primary business and creating residual income simultaneously. You remember the two funnels (part Science, part Art) and Cinema 72, right? Here's how it works ... we use our "High Tech" automated sponsoring tools to generate an average of 120-240 automatic enrollments a year and then we use this same "High Touch" interview process to choose your core leadership team or, as we like to call it, your Board of Directors.

The goal is to use this interview process to first select one FastTrack PRO member and then duplicate what you did to sponsor four (4). At that point you have eliminated your marketing costs and you are now working towards building residual income. Over time, you will choose 6, 8, 10 then 12 leaders. This is the equivalent of filling the first row of 12 seats in your theater. Now you have the seats on your Board of Directors filled and the focus is on assisting your leaders in choosing their leadership team to fill the 60 seats in the second row.

When your 12 members each sponsor just 5 members, you now have 60 members in row 2 and 72 total PRO members in the first 2 rows of your theater. Of course it doesn't stop there, since you will also be filling the rows behind the first 2, but let's just stick with our 72 PRO members for now. When you choose 12 leaders who in turn choose 5 each, you will be earning over $91,000 a year in residual income, not counting the income from your ____________ {primary} business. And the great thing is ... this residual income comes as a very natural by-product of building your ____________ {primary} business.

Does that make sense to you, _________?

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Success Blueprint (Anybody can do it)

With 24/7 FastTrack, we don't leave anything to chance. Over the years, we've developed a step-by-step Success Blueprint for our team to follow. This blueprint is available 24 hours a day, 7 days a week in your backoffice and includes written and audio step-by-step instructions for using the system to build your ____________ {primary} business and generate a secondary residual income stream.

The best way to visualize this Success Blueprint is to think about it like a paint by numbers painting. Have you ever seen those paintings, _________? You simply follow the instructions and fill in all the number 1s with blue, the number 2s with green, the number 3s with red, etc. Even if you're not a great artist and even if you've never painted anything before, as long as you carefully and diligently follow the instructions, when you're done you'll have a  beautiful landscape or portrait.

That's the same thing with our paint by numbers blueprint. As long as you follow the instructions and consistently do the work, you'll be successful. Every member who has followed the system and done the work for 18 months has been successful. We can tell you that with 100% certainty. The thing we can't control is whether you and your team will do the work. That part is up to you!

Were you able to follow all that, _________?

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Door-To-Door Salesperson (Drip Marketing)

We like to think about 24/7 FastTrack as the most efficient and effective Door-To-Door Salesperson on the planet. Over the years, we have developed a series of professionally designed and professional written email campaigns that are integrated into our Global Responder autoresponder system. Each of the campaigns has a different look and feel to it and approaches people from a different angle, since you never know what's going to appeal to an individual. Over time, these compelling templates and emails will continually deliver all of the slots in your Internet Vending Machine to your suspects and prospects. Our emails are not your typical hype and sensationalism, we take more of an endless "Drip Marketing" approach. We drip on your prospects every few days without the "in your face" approach that many Internet Marketers use. Here's how it works...

For the first 30 days or so, the system will visit your prospects every few days and knock on the front door, by offering say, your _________ {primary} business.  If after 30 days you've had no response, the system will come back and will knock on the side door (offering say WTPowers) for the next 30 days. After 60 days the system will start knocking on the back door (offering ProBuilderPLUS) and then the garage door (GDI) after 90 days and so on.

The FastTrack System and Global Responder will continue to knock on every door of the house, including the patio door, kitchen door and basement door (ha ha) until your prospects either chooses one of the slots in your vending machine and joins or removes themselves from the system. This "drip marketing" will last forever and the interesting thing is ... many people will join your business when they receive the first 6 or 7 emails, but others will join after years of being dripped on. It all comes down to when the timing is right and the important thing is to stay in constant contact so you are knocking on the door when the timing is right for your prospect.

Does that make sense, _________?

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Opening A Restaurant (Treat your business like a business)

As you know, we are very serious about our business (although we do love what we do and have a lot of fun with it) and we treat our home business like any other business. That includes developing and sticking to a long and short term business plan, which in our case means following the step-by-step Success Blueprint. Think about it this way, _________

If you were opening a restaurant, would you start the business with just enough money to get you through the first couple of months ... and hope that you sold enough meals in the first 60 days to get you permanently into profit mode? Of course not! We don't know many people who would, but that's exactly what many network marketers do.

With 24/7 FastTrack, we believe that success with your business, just like any other business, requires a business plan and a budget. We advise our members to budget roughly $4,500 to $7,000 over a 12-18 month period. We can't tell you how much or how little you'll need to invest, but having the money available will give you the highest probably of success. The rest comes down to following the plan and doing the work, just like owning a restaurant.

Does that makes sense, _________?

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Like A Dating Process (The Benefit of Interviewing)

The Interview Process is designed to do two things:

First, it provides you with all the information you need to make an educated & informed decision about whether 24/7 FastTrack is right for you. We expect you to evaluate the system, the tools, us, and even the interview process to determine whether it all makes sense to you.

At the same time, we will be evaluating you to decide whether you possess the qualities that we're looking for in our leaders and partners.

It sounds funny, but The Interview Process is kind of like a dating process, where we're going to size each other up over the short term to decide whether we've got a good match ... before committing to a long term relationship.

Does that makes sense to you, _________?

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Stock Market (Reduce Your Risk)

Here's the way we look at it. Building a home business is a lot like investing in the stock market. If you had money invested in the stock market, would you put all of your money into one stock? Most people wouldn't think of doing that, because it's far too risky, even with a solid company with great products and a strong management team. It's not too smart and not very safe to put all your eggs in one basket. Are you with me so far, __________?

The funny thing is - that's what many network marketers do by affiliating with just one company. They place their future, their family's future, and their team's future in the hands of one company. Since we have no control over any of these companies (and there are many great companies), we believe in building a diversified portfolio of residual income streams ... to reduce risk and increase our income. If one company doesn't work out, for whatever reason, we, our team, and our family are not devastated because it doesn't wipe out 100% of our income.

Does that sound reasonable, _________?

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Like An Iceberg (You Don't Become An Expert Overnight)

I know it sounds like an over-used cliché, but 24/7 FastTrack is very much like an iceberg, where 90% lies below the surface. As extensive and thorough as this Interview Process is, everything you have seen and will see throughout the rest of this interview only represents, at most, 10% of the system. The other 90% is hidden below the surface and that's what our step-by-step Success Blueprint teaches you.

Like anything worthwhile, FastTrack requires an investment of time and hard work to learn the system, become an expert, and build a sizable residual income stream. Should we all decide that it makes sense to work together, we will be working side by side to teach you all the tips, tricks, techniques and secrets that lie below the surface. That's a big part of what you receive with a FastTrack PRO membership.

Is that all pretty clear, _________?

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Board Of Directors (Layers Of Leadership)

One of the things we've learned over the years is ... if you want to succeed long-term in this industry, you must develop Layers of Leadership on your team. No matter how good you are at personally sponsoring new members, your business will whither and die if you don't develop your own team of leaders. Trying to do it all yourself will literally wear you out, because no single person can possibly recruit, train, & support the 100's or 1,000's of people required to build a significant residual income.

That's why we have an automated system that does all the recruiting for us. That leaves us with quality time to invest in this interview process, which assists us in choosing our core leadership team, or Board of Directors. By interviewing potential leaders like yourself, we are able to use our time wisely and select motivated, committed people who actually do what they say they're going to do, instead of wasting our time chasing after anybody who has a pulse. Once you interview and select your Board of Directors, which usually takes a little bit of time, the key is to teach them the exact same process so they can duplicate your results and you can develop those Layers of Leadership in your organization.

Is that all pretty clear, _________?

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How Do You Eat An Elephant? (Much Info To Absorb)

You've probably heard this before, __________, but we have a saying on our 24/7 FastTrack Team. It goes something like, "How do you eat an elephant?" The answer, of course, is one bite at a time! If you tried to eat an elephant all at once, you would choke on it.

The same is true with 24/7 FastTrack. There is so much to the system that most people would choke on it, they would become totally overwhelmed if we gave it to them all at once. That's why we have this 3-Step Interview Process, to get you all the information in easily digestible portions, so you can better absorb and understand it. Each step builds on the previous steps until, by the end of the interview, you should have a clear picture of 4 things:

1. What we do.
2. How we do it.
3. Why we do things the way we do.
4. What you'll have to do to succeed with 24/7 FastTrack.

Fair enough, _________?

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The Apartment Complex (Potential Return On Investment)

We understand exactly what you're saying, __________, and don't want to minimize the investment in any way. Let me ask you this question, though. Let's say there was an apartment complex that had 73 units/apartments on 3 floors. The first floor contained 60 apartments, the second floor had 12, and the top floor had one apartment. Each of these apartments is currently empty and rents for about $600 a month.

If someone came to you and offered you the apartment complex under the following terms, think about whether you would take it. You could immediately move into the top floor apartment for just $600/month, but you had to go to work renting the 12 second floor units. Once you rented 4 of the 12 second floor units, you didn't have to pay any more rent. Once you rent all 12 (under the same conditions as your deal), your job is to assist those 12 tenants in renting the 60 first floor apartments. Once the entire complex is filled, you will earn rental income of over $91,000 a year.

The only catch is you may need to invest anywhere from $4,500 to $7,000 over a 12-18 months period while you're filling the apartment complex. So would you make that deal, _________? Most people would, as long as they believe that the apartments are worth $600/month and the building is of quality construction that will stand the test of time. That's what you have to ask yourself at this point ... do you think 24/7 FastTrack is a good value, is it well put together, and will the system be around for many years?

You're the only one who can answer those questions, _________.

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Building Your Dream Home (What You Need To Succeed)

Building a home business is quite a bit like building your dream home. In order to build your dream home, you'll need 5 things:

1. A plan or blueprint. 2. Quality materials. 3. State-of-the-art tools.

4. Knowledge of how to build or someone to teach you. 5. Labor and work ethic.

To build your dream in network marketing, you need the same 5 ingredients:

1. A plan. We provide a flawless, step-by-step Success Blueprint. 2. Materials. We teach our members how to generate 120-240 automatic enrollments in their business each year. 3. Tools. Our cutting-edge, automated tools are highly effective & very cost efficient. 4. Knowledge. Our Mentoring Program includes training from (and access to) top industry experts. 5. Work ethic. this is the one ingredient ONLY YOU can provide.

We have this down to a science,  _________. We have everything in place to assist you in building your dream. The only question is whether you fall into the category of ready, willing and able.

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The Light Bulb (The More You Understand, The More You Like It)

When we encounter the "right people", it almost always works like this:

When they first see our website a light bulb goes on over their head. They always had this nagging thought in the back of their mind that there had to be a better way to build a network marketing business ... but they couldn't quite put their finger on what it was or how they could do it. When they see our unique blend of "High Tech" and "High Touch", they usually get pretty excited.

With each step in The Interview Process, as they learn more about what we do, how we do it, and why we do things the way we do, they become more and more excited and the light bulb gets brighter and brighter. Finally, by the end of The Interview Process, for the "right people" the light bulb has become a huge spotlight and they are jumping up and down asking, when can we get started already?" That's not always the way it happens, but that's the way it usually does.

Can you relate to that, _________?

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The Color Green (Can't Explain It Over The Phone)

Trying to explain how the system works over the phone is very difficult to do. It's kind of like trying to describe the color green/blue/red; you really have to see it for yourself. I'll give you a brief summary, just hitting the high points, and then you'll want to spend some time checking it out for yourself.

24/7 FastTrack is a cutting-edge viral marketing system designed to promote any home-based Internet business. The system generates massive exposure to the right audience and utilizes "High Tech" and "High Touch". Because of this unique approach, the system virtually forces duplication and naturally creates ‘layers of leadership.’

The main focus of the system is building your __________________ {Primary} business(es) geometrically. Because everyone owns their own marketing system, you also have the ability to eliminate your marketing expenses, and ultimately generate a secondary income stream, by simply sharing the system with your team. Instead of you introducing your team to a lead source or system that makes someone else wealthy, with 24/7 FastTrack you participate in the compensation. As your team grows, your primary and secondary income streams naturally grow with it.

The automated tools and massive exposure generate automatic enrollments for your business. In my case, I’ve personally sponsored _______ new members, and the great part is I only spoke to a handful of them before they joined. Over 99% visited my website, liked what they saw, and joined automatically. We then put those new members through a 3-step Interview Process to locate the serious leaders. As you know from your experience in the industry, _______________ {First Name}, there is no shortage of people who talk the talk – people who say they’re willing to do what it takes to create a 6-figure income. But when push comes to shove, very few actually walk the walk. The Interview Process is designed to uncover the select few who will do what’s necessary to create a 6-figure residual income.

That's about as much as I can get into without totally confusing the situation, __________. You really do need to see it for yourself. When will you have some time to go back to your site and check it out?

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Important Note #1: It would be rare to paint all of these pictures for any one candidate. Remember, just because you know it doesn't mean you have to share it with your candidate. That is just fine and will not impede your progress in any way. We only expect and need a few members to duplicate your success. 

Important Note #2: Again, do not READ these explanations to your candidates. Learn the concepts and tell a story. Reading these and sounding scripted is worse than not telling the stories at all.

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