Many of us are having
amazing success using 24/7 MultiMedia Marketing™ to work the
cold market in addition to or in place of the warm market. The
cold market is simply defined as people who are currently
outside of our warm market circle of family, friends, and
associates. By using this system and your winning personality,
you can turn your cold market into your warm market.
The most important thing about
working the cold market is timing. The sooner that you
contact your interested prospect by PHONE, the higher your
probability for enrollment.
What this means is after you
receive an inquiry you need to pick up the phone and call the
prospect IMMEDIATELY. Why is this so important? Because the
degree of responsiveness your prospect shows toward you and 24/7
is directly related to how quickly you
call them after they have asked for more information.
This is so important. The sooner you call them after they
requested contact from you, the better they are going to
remember what they saw at the website and why they contacted
you.
Don't think you're going to get
a lot of action by emailing them. You simply want to email
them to let them know that you received their request and will
be calling them on ______________ (date) at _________ (time).
They are looking for
personal phone contact from you.... make sure you make THE
CALL.
It's time to take them to the
next level. CALL THEM! Of' course you want to call with
your sponsor or team leader -- MAKE THE CALL!
Before we give you the script,
please make sure that you understand the following two step
process. Don't worry about the words, the script will handle
that. Make sure that you are very comfortable with the
concepts before you start using the script.
Here is a two step process that will work superbly with any
system that provides fresh, hot leads. There are 3 magic
questions in this two step process that will eliminate
most of your prospects objections.
STEP #1 - IDENTIFY YOUR PROSPECT'S NEEDS
The long and short of it is you want to ask questions that
highlight for your prospect how unhappy they really are in
their current situation (job, time with family, money, future,
etc.) Remember, the purpose of these questions is to get your
prospect to say,
"I'm sick of my current situation and I want more out of
life than what I've been getting."
It doesn't have to be exactly those words but you want to hear
from your prospect that they are sick of their J.O.B. (Just
Over Broke), and they are looking for something that is going
to give them more financial freedom and satisfaction in life.
The primary three questions are
shown below. You will want to ask others as you take a genuine
interest in your prospect and their life. This is the first
step in building a long and profitable relationship.
Question #1
"What motivated you start looking at home-based
businesses?"
Question #2
"Are you looking for something to replace what you are
doing, or just something to supplement your current
income?" Your prospect might say, "Well I don't know
yet. I haven't even heard what it is that you are doing?"
Respond with a chuckle by saying, "Well, don't get me
wrong. I'm not asking for a commitment. What I mean is, if you
like what you see and feel there is a match with our business
and you, would you want to replace what you're doing now -
full time or just do it part time to give you a little more
money than you're making right now?"
Question #3
"Let me ask you something________ {Prospect Name}. 5
years from now, can you see yourself doing what you're doing
right now?"
These questions are meant to get your prospect to tell you in
one way or another that they are tired of their current
financial situation and want more out of life. It is of UTMOST
IMPORTANCE that you get your prospect to tell you this with
their own mouth BEFORE you go to the next step. If done
properly, you will dispel most of the objections that
most people give because you weren't interested in THEIR
NEEDS.
STEP #2 - QUALIFY YOUR PROSPECT
Don't hesitate to let your prospect know that you are
qualifying him or her. Let them know that you are taking them
through a series of steps to see if they meet your standards.
Make sure that they understand
that you are not looking for just anybody - you only have time
for people who will do what it takes to succeed. Treat the
qualifying almost as if you are conducting a job interview.
Control the conversation.
For more detailed information
on this
process, click here for the 24/7
Interview Scripts.
Do It Now, We'll Show
You How!
